Why We Decided to Write a Book
My wife and I struggle with our health just like everyone else. Each of us, individually, has had up hill battles in our health for many years. As a married couple trying to do our best for our children, we have fallen off the bandwagon several times and have turned our backs on everything we know to be true about nutrition, but we learned from our experience, made changes to meet our needs, came up with plans to work with our weaknesses and moved on. Often times, we have given in to our cravings and paid the painful price after. We are just like everyone we know.
The experiences we have gone through in our health have called us to write a book. We want to share why it is important to play the Game of Health right and how to play it. First we must understand that there is a game out there and there are huge profits that stand to be made from us getting sick. The players in this game are the general population (that is consumers who are not growing food in mass quantities), the farming industry, the packaged food industry, legislators and food safety regulators. There are a lot of people who are motivated to suppress the evidence that we will share in the upcoming book. They may not directly suppress the information, but they may do it indirectly by controlling the information. One good example of this is the defeat of Proposition 37 in California. The proposition would have required retailers and food companies to label products made with genetically modified ingredients. Among others, Monsanto and the Hershey Company managed to raise $44 million to campaign against prop 37. The proposition did not pass. In essence, with their vote people were saying, “We don’t want to know what we are eating!” The margin was very small; 47% of voters were in favor of the proposition. We mention this to make the point that there are industries out there that want to control the information that you have access to, even if just a simple food label.
Like in any industry companies like to keep their customers. Imagine a drug addict goes to see his drug dealer to get a fix. Even if the drug dealer treats the addict poorly and makes him think that the addict needs him, the dealer knows full well that it is him who needs the addict to continue doing business. Guess who has lost a customer the moment the addict gets his act together and kicks the addiction? It is in the best interest of the dealer to keep that addict hooked on whatever he is selling. We are currently living in an addicted culture. We are addicted to coffee, energy drinks, sugar, bread, meat and cheese. These are all billion dollar industries. They thrive thanks to the addictive quality of their products and our addictions. There is no rehab center for these addictions. Most of us wouldn't even call the consistent consumption of these products “addiction”, we call them “cravings”.
Our upcoming book will cover winning strategies to play the Game of Health. If you are interested in getting a copy, you can email us and we will keep you posted when pre-ordering begins. Email firstname.lastname@example.org.
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